Privacy Policy

This Privacy Policy explains how YarnPurls (“we”, “us”, “our”) collects, uses and shares information when you visit yarnpurls.com (the “Site”). By using the Site, you agree to the practices described here.

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1. Information we collect

Information you give us

• Newsletter: your email address when you subscribe.
• Contact form and email: your name, email address and the content of your message.

Information collected automatically

• Log and device data: IP address, browser type, device type, pages visited, referring page and the date and time of your visit.
• Cookies and similar technologies: small files stored on your device. See our Cookie Policy for details.

2. How we use information

• To run, maintain and improve the Site and its content.
• To send the newsletter you signed up for (you can unsubscribe at any time).
• To answer your messages.
• To show advertising that keeps our patterns free.
• To understand how visitors use the Site, in aggregate.
• To protect the Site against spam, fraud and abuse, and to comply with the law.

3. Advertising

We use third-party advertising companies, including Google AdSense, to serve ads when you visit the Site. These companies may use cookies and similar technologies to collect information about your visits to this and other websites in order to provide ads about goods and services that may interest you.

• Google’s use of advertising cookies enables it and its partners to serve ads based on your visits to this Site and/or other sites on the internet. You can learn how Google uses data at policies.google.com/technologies/partner-sites.
• You can opt out of personalised advertising by visiting Google Ads Settings or aboutads.info.
• Visitors in the European Economic Area, the UK and Switzerland see Google’s consent message before personalised ads are shown, and can change their choice at any time from that message.

4. Affiliate links

Some posts contain affiliate links. When you click one, the retailer may set a cookie to record that you came from our Site. See our Affiliate Disclosure.

5. Sharing your information

We do not sell your personal information. We share information only with:

• Service providers that help us run the Site (hosting, email newsletter, form handling, analytics, advertising).
• Authorities, when required by law or to protect our rights.
• A successor, if the Site is ever sold or transferred.

6. Legal bases (EEA/UK visitors)

We process personal data on the basis of your consent (newsletter, personalised ads, non-essential cookies), our legitimate interests (running and securing the Site), and legal obligations.

7. Your rights

Depending on where you live, you may have the right to access, correct, delete or export your personal data, to object to or restrict processing, and to withdraw consent at any time. California residents may request information about the categories of data collected and opt out of the “sale” or “sharing” of personal information. To make a request, email hello@yarnpurls.com.

8. Data retention

We keep newsletter data until you unsubscribe and messages for as long as needed to answer them. Server logs are kept for a limited period for security purposes.

9. Children’s privacy

The Site is not directed at children under 13 (or under 16 in the EEA), and we do not knowingly collect their personal information. If you believe a child has given us data, please contact us and we will delete it.

10. Security

We use reasonable measures to protect your information, including HTTPS encryption. No method of transmission over the internet is 100% secure.

11. Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top shows when it last changed.

12. Contact

Questions about privacy? Email us at hello@yarnpurls.com.